Karri Stover says, “Building your own website? So am I. Here is a no-frills list of important SEO elements that will help maximize your web presence and increase rankings.

Hopefully I’ll get around to completing this checklist for my own site. Some of these points are more effective than others, but it all makes a difference.

1. Use a Keyword-Based URL Scheme
Opting for keyword-based URLs rather than number-based permalinks will help search engines to index and rank your content, which can potentially improve your SERP (search engine results page) rankings.

2. Optimize Image Alt Keywords
It’s important to optimize images,  including using descriptive keywords in the alt tags for your images”.

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