Tal Siach says, “Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to the Content Marketing Institute.

While it’s now widely understood that content marketing is a critical component of any marketing strategy, the most forward-thinking content marketers are experimenting with how they create, distribute and track their content’s success.

That’s leading to more long-form videos as well as more interesting trends, which we’ll explore further here — micro-content and interactive apps.

As marketers, we don’t have a lot of time to grab a user’s attention. In fact, a recent study from University of Hamburg and the University of Hannover found that the majority of internet users stay on a webpage for fewer than 10 seconds”.

Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!

Marketing Land

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