Ayaz Nanji says, “Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.

The company examined more than 5 billion tweets to find 575,000 active fans in the United States, then analyzed that audience to identify insights that could be of use to marketers looking to reach fans without spending directly on official sponsorships or soccer media.

Below, key findings from the report.

Overlapping Interests

World Cup fans over-index across various interests; that is, they are significantly more likely to engage with certain topics compared with the baseline US consumer”.

How to Reach World Cup Fans Without a Big Marketing Spend

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