‘7 Tips for Starting a Content Marketing Strategy’ – ‘Mashable’
Luke Summerfield says, “They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have nown or done better. This couldn’t be more accurate when I look back over the years at my content marketing efforts.
But you’re in luck! I’ve outlined seven of the most important ideas I wish I would have known when I was first starting out in content marketing years ago. I hope they help you get ahead of the game.
1. Tailor to your personas
A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every function within your organization”.
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