‘How many web users are unaware of Google’s PPC ads?’ – ‘Econsultancy’ Blog
Dan Barker says, “Did Google make £3.768bn from users who had no idea they were being advertised to?
Here’s a study of 2,000 people where we try to find the answer to that question & more.
You may remember two studies which found that 40% of people did not understand that Google ads were ads in 2013, and that 36% still don’t understand this in 2014.
These were researcher-led user tests, of around 100 people each, led by Bunnyfoot”.
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