‘Seven annoying email unsubscribe processes’ – ‘Econsultancy’ Blog
Graham Carlton says, “Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them.
Then there’s the new Gmail unsubscribe feature. Though this is likely to be less harmful than the spam button, could help Google distinguish between ‘good and ‘bad’ senders.
Despite these features, and customers’ frustration with what they consider to be spam, some unsubscribe processes are just too painful.
I’ve been clearing out my over-cluttered inbox, and unsubscribing from a few unwanted emails”.
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