Allison Banko says, ““In marketing, there’s lots of hot gossip floating around and things are always changing,” explained Carey Hoffman, Copywriter, Cincom. “But one thing that has been talked about a lot in the past year or two is this concept of making the customer the hero of your story.” 

Cincom took on the trend by pitching a curveball-themed campaign that positioned its customers as the all-stars. Read on to discover the tactics that scored this solutions company a 236.7% increase in clickthrough rate and a 98.5% increase in Sales handoffs“.

Customer-centric Marketing: Cincom’s Curveball campaign scores a 236.7% increase in CTR

MarketingSherpa

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