‘A/B Testing: Product page testing increases conversion 78%’ – ‘MarketingExperiments’ Blog
John Tackett says, “Product pages are arguably the heart of an ecommerce website.
It’s where potential customers learn about your products in a guided conversation that should deliver value and an overall top-notch customer experience.
Consequently, the elements on those pages are also potentially where you’re losing conversions due to anxiety.
At MarketingExperiments, we define customer anxiety as “a psychological concern stimulated by a given element in the sales or sign-up process.”
So how do you identify and mitigate anxiety on product pages?
In this MarketingExperiments Blog post, I wanted to share a recent experiment where an e-book retailer asked that same question and started testing to discover a way to answer it”.
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