Darin Archer says, “For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with the costs of video production dropping, there’s no reason why all retailers shouldn’t be embracing video – and hundreds of reasons why they should.

You probably already know how important video is for your ecommerce site, but do you know the best ways to effectively harness it?

To start, videos should be produced using a scalable process and address content in which visitors are interested”.

Online video for ecommerce: what type of content should you create?

‘Econsultancy’ Blog

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