‘Using LinkedIn’s Sponsored Updates to Promote your Business’ – Web Marketing Today
Melih Oztalay says, “In “Using LinkedIn Company Pages for your Local Business,” my article last week, I explained how to create and update a LinkedIn company page, which is the first step to using LinkedIn’s sponsored updates and other advertising services.
As I noted in “Using LinkedIn to Attract Consumers, Prospects,” LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries.
LinkedIn’s overall audience is small compared to Google. But, unlike Google, it allows businesses to achieve precise targeting, including industry, geography, company, job title, role in the company, and even membership in LinkedIn groups”.
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