Jeff Rajeck says, “All marketers are short on time and find it hard to prioritise tasks. Spending 15 minutes on analytics can help a lot.

Here’s a simple how-to guide to help you get started…

Marketing is a tough job these days. It feels like we are never done with our work. There’s always something that we could be working on, improving. And it often feels like we’re jumping from one thing to another all day long.

We’ve all been there: fixing the layout of a web page, writing headlines, changing button colours. Things which should be a quick fix suddenly end up taking a good part of your day.

All of this can lead to ‘marketing anxiety’ and you become very reluctant to get involved in something in case it becomes a total time suck”.

The five step, 15 minute guide to marketing analytics

‘Econsultancy’ Blog

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