‘The US Marketing and Advertising Hiring Outlook’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group.
Some 12% plan to expand their teams in 2H14, and 12% foresee hiring freezes, the survey of 200 marketing executives and 200 advertising executives found. Only 3% of respondents say they will have to reduce the size of their staffs before the end of the year.
Midsize ad agencies (50-99 employees) expect the most hiring activity, with 26% reporting they plan to add staff. However, they also report the greatest difficulty finding the talent they seek, with 40% saying it is somewhat or very challenging”.
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