‘An Interview With Joe Pulizzi On Content Marketing’ – ‘Marketing Land’ Article
Arnie Kuenn says, “Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept.
But long before content marketing became an everyday term among marketers, Joe Pulizzi knew its importance. Seven years ago, he founded what is now Content Marketing Institute, a website dedicated to all things content marketing, including practical how-tos and insight from industry leaders.
Recently, I had the pleasure of discussing all things content marketing with Joe, including the challenges marketers face, the future of content marketing and the fate of his beloved Cleveland Browns”.
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