Kevin Webster says, “Knowing the source of your web traffic — organic search, paid search, social media, direct — is important. But taking a look at what your visitors are actually doing and accomplishing on your website is also key.

Studying traffic flow can indicate a few potential problems in website navigation or marketing messages, as well as point out what your website is doing well. Google Analytics provides a tool in the Behavior section that can help you visualize the intent of your web visitors, and determine where visitors are dropping out of your goal funnels”.

Google Analytics: Reviewing Behavior Reports, for Visitor Insights

Web Marketing Today

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