‘Online Testing: How to use A/A testing to break through the noise’ – ‘MarketingExperiments’ Blog
John Tackett says, “Getting a lift from your testing efforts can be satisfying and rewarding.
Not to mention, increases in conversion have changed the fortunes of entire enterprises and the careers of the marketers who advocated testing.
But is a lift truly a lift, or is it simply a false positive resulting from natural variation?
In this MarketingExperiments Blog post, I wanted to share an excellent example of using A/A testing (and yes, you are reading that correctly) from Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented at Web Optimization Summit 2014”.
Online Testing: How to use A/A testing to break through the noise
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