Omkar Mishra says, “Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with various factors of search engine results with certain aspects of websites. Moz had studied co-relation factors of search engine rankings in mid-2013 which said individual pages are always considered for their quality content along with the domain on which it is hosted (website authority)”.

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