Todd Wasserman says, “Deep-linking, a technology that lets you use a link to launch a mobile app without going through the welcome screen, has been a hot topic in tech circles recently, but that hasn’t translated into actual use.

However, a new move by Facebook on Tuesday may change that. Facebook is now letting developers send users from a mobile ad to a “deep link” within an app, the company announced on a blog post.

In April, Facebook announced AppLink.org, a technology that would make it easier for third-party developers to provide deep links. The company reported that since then, developers have enabled more than a billion app links on mobile”.

Deep Linking Isn’t Taking Off Yet. Can Facebook Change That?

Mashable

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