Seth Rand says, “The consumer-marketing model has transitioned from a passive, zero-gain model to one in which consumers are only willing to pay attention and consume a marketing message if there is some intrinsic value to them. In the modern world, there are too many channels on television, radio and especially the Internet for a consumer to sit still for a promotion that is of no interest to them. In order to obtain the interest of the consumer, a content marketing message should be informational, engaging and educational. This is why content marketing is extremely important, but this type of Internet marketing can only be effective if it is accurately measured. Key performance indicators or KPIs are the metric for determining the success of any content marketing campaign“.

Using the Right Key Performance Indicators for Your Content Marketing Campaign

Website Magazine

Sharing is caring