Aaron Taube says, “At long last, Twitter has announced it will allow all advertisers to purchase its mobile app install ads, which ask people if they want to download or use a mobile app while they’re browsing Twitter on their phones.

Twitter has been testing the app install ads with select partners since at least November, and now it is opening the function up to anyone else who would like to use its self-serve ad platform.

Here’s what they’ll look like:

This should provide a major boost to Twitter’s bottom line in light of how successful mobile app install ads have been for Facebook, its chief rival in the social space, and the overwhelming tendency of Twitter users to access the site from their mobile devices”.

Twitter Is Opening A Huge New Revenue Stream

Business Insider

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