‘How to Manage LinkedIn Advertising, for Success’ – Web Marketing Today
Melih Oztalay says, “LinkedIn has evolved into an advertising channel worth considering for your business.
In “Using LinkedIn’s Sponsored Updates to Promote your Business,” my article last week, I addressed how to reach a highly targeted group of prospects by inserting your company updates into their personal profile feeds. This form of advertising allows you to get involvement by LinkedIn members directly with your company updates.
Before that, in “Using LinkedIn to Attract Consumers, Prospects,” I addressed how to utilize your personal profile in LinkedIn to validate your credentials, and thus help your company’s marketing efforts.
This article will address LinkedIn advertising options other than Sponsored Updates. LinkedIn ads are managed on a self-service advertising platform that allows you to target your audience through industry, job title or function, seniority and geography”.
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