Greg Sterling says, “According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1 billion. The firm says that the growth will be lead by TV and mobile.

Overall digital ad spending will represent almost 30 percent of all US ad spending this year according to eMarketer, which bases its forecasts on a wide range of third party data including other firms’ media spending forecasts.

The eMarketer forecast predicts that mobile advertising will represent roughly 10 percent of all media ad spending. That would mean it would exceed traditional media such as newspapers, magazines and radio — reportedly for the first time”.

Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast

Marketing Land

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