‘Marketing Tactics to Acquire Digital Customers’ – ‘Website Magazine’ Article
Pete Prestipino says, “New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention.
The survey of 300 U.S. digital marketers revealed that social media, a highly utilized awareness-building tool, is also useful for customer retention. The GigaOm research also indicated that content marketing is especially useful for awareness and retention, but email is the channel used most consistently across the marketing funnel by survey participants“.
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