‘Can Email Marketing Still Engage Your Customers?’ – ClickZ Blog
Christian Arno says, “Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?
In 2009 The Wall Street Journal published an article declaring that email was, if not quite dead, very much on its last legs as the king of digital communication. Ironically enough, it was the single most emailed article of the day. Five years on, instant messaging, shares, likes, tweets, and all the other ways we have of exchanging information have become increasingly important, both within the marketing world and the daily lives of increasingly tech-savvy consumers. But email remains alive and well, and can still be a remarkably effective way of engaging with customers”.
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