‘Facebook vs. LinkedIn: which is better for B2B marketing?’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “Do you ever wonder which social network is best for B2B marketing?
Me too, so I did some audience research and found some surprising results.
Here’s how you can do it too.
Even with all of the analytics available, it’s tough for a marketer to know the best platform for a new campaign. I mean, sure, you can look at your historical stats – clicks, conversions, and even ROI – but it feels like there are just too many variables to make an accurate prediction.
And without having some idea of your chance of success, it can often feel like you’re just ‘winging’ it. And that’s not how we, the modern marketers, want to feel!”.
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