Amy Gesenhues says, “In its latest round of reports, Custora claims mobile e-commerce revenue is set to reach $50 billion by the end of this year, up nearly $8 billion since last year, and an astounding $48 billion since 2010.

Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile traffic to e-commerce sites has increased from three-percent to nearly 37 percent in the last four years, while mobile e-commerce revenue climbed from $2.2 billion in 2010 to $42.8 billion last year”.

Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014

Marketing Land

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