Jawad Khan says, “With more than 300 million registered users, LinkedIn is one of the largest social networking websites in the world. But unlike Facebook and Twitter, which are more suited to B2C selling, LinkedIn is any B2B marketers dream platform. And its effectiveness has only increased with the launch of its own publishing platform earlier this year. This move has massively changed the way organizations could use content to boost their B2B marketing efforts and drive more sales.

Having worked with leading B2B ecommerce portals like  Quality Trade, TradeKey and AliBaba, I can clearly see a steep rise in the number of small businesses worldwide that are preferring  LinkedIn publishing for strengthening their brand and acquiring more customers.  Not only does LinkedIn publishing platform allow businesses to approach the most relevant audience with their content, but also attracts much higher engagement on every post. LinkedIn’s own statistics suggest that its influencer posts have attracted an average of 31,000 views, 250 likes and 80 comments per post“.

Business2Community.com

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