‘Get Ahead of Google with Insight into Semiotics’ – MOZ Blog
Isia McKetta says, “Write it and they will come. That’s the drum we’ve been beating for a long time now. We optimize our pages and our content to please search engines and cross our fingers and hope that customers will convert.
We can do better.
But to do it, we have to think beyond Google. Yes, you still need to check all your standard SEO boxes to make your site crawl friendly. Then it’s time to stop catering to the bots and start catering to the users instead.
That means we have to—no, we get to—think bigger when we think of SEO. As Rand said in his Whiteboard Fridaylast week, “SEO is really any input that engines use to rank pages.” That’s why we have to reexamine the way we design, the way we create, and the way we optimize”.
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