‘Why you should be monitoring your brand on Twitter’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “66.7% of all public brand mentions on social media happen on Twitter.
Twitter is the key battleground on which your social reputation is won or lost.
This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised meltdowns of Ryanair or British Gas to understand that it’s a channel you have to tread carefully on.
Thankfully with a good social strategy and a fully trained social team or manager, potential Twitter storms can easily be avoided and positive engagement amplified to drive improvements in your brand perception”.
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