‘6 Reasons Why Your Customers Love Your Email Program’ – ClickZ Blog
Simms Jenkins says, “This week, we have a love letter with straightforward instructions on how to deliver – and receive – more love in the inbox.
Dear Brand That I Care Enough About to Tell You How Much I Love You,
Last week, I wasn’t reserved in pointing out faults and areas of improvement for many email marketers. This week it is time for my love letter. I love email and I love when brands do email right – or at least try to. So here are some things that make me (and other smart email subscribers) love you. (Marketers, keep working hard for inbox love.)
1. You Make It Easy
Jay Jhun, vice president at BrightWave and owner of the best email handle on Twitter, loves Pandora emails where a link to a specific playlist or song opens up the app automatically. “Want to get some ROI on that app you built? Implement URL schemes (iOS), Intent (Android), and URI (Windows),” he suggests”.
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