‘Mobile First, Second, and Third’ – ClickZ Blog
Dave Hendricks says, “If email marketers aren’t leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities.
In 2011, Marc Andreessen said, “Software is eating the world.”
In 2013, BEA said, “Mobile is eating the world.”
In 2014, The Atlantic said, “Mobile is devouring attention. “
And now, mounting evidence shows that email is eating mobile.
In the report that we released earlier this month, “Email Everywhere: Adapting to the Mobile Nature of Email,” we found that email opens on mobile devices are about to cross the chasm. By 2015, more than 50 percent of all emails will be opened on mobile devices, defined as “smartphones and tablets.””.
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