‘On- And Off-Page Optimization of Web Pages’ – ‘Marketing Land’ Article
David Meade says, “Three of the factors that dominate the SEO field are on-page optimization, off-page optimization, and the quality and uniqueness of Web writing.
These principles are extremely important – if you write your value proposition correctly and your Web text correctly, you will likely achieve higher rankings. An entertaining writing style will keep visitors on your page, and the use of copywriting principles will produce high conversion (sale) rates for every visitor”.
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