Jeff Rajeck says, “For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase.

Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns.

Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it’s worthwhile spending time and effort to learn about the platform so you make an informed decision.

In my last post, I provided a methodology for spending this time wisely. I talked about using analytics to compare LinkedIn with Facebook, specifically for B2B”.

Seven reasons why Facebook is more effective than LinkedIn for B2B marketing

‘Econsultancy’ Blog

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