Matt Owen says, “Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.  

I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…

The short answer is.. nope. This is essentially an aesthetic update, with little impact on your strategy. However, it does have some interesting figures included that will make optimisation faster and easier for Twitter managers.

Before we dive in, if you don’t have access to Twitter Analytics, I’ve previously written a simple walk-through guide. It requires you to register for an advertisement account, but don’t worry, it won’t cost you anything”.

Twitter’s analytics update: good news for data-driven marketers

‘Econsultancy’ Blog

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