‘Does PPC have any effect on SEO? The expert view’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “I’ve recently been making a point of plunging myself deeper and deeper into the murky depths of SEO.
It’s a fascinating place that can be filled with deeply satisfying victories, bafflingly contradictory advice, black and white hat gunslingers and requires dogged determination, nerves of steel and a strong sense of routine discipline.
While writing various beginner’s guides to SEO and paid search over the last year, I realised that I still had many more questions to ask, in particular how these two disciplines relate to each other.
And what’s the best way to seek enlightenment? Ask a bunch of experts that know way more than you, and pass off their advice as your own!”.
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