‘WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People’ – ‘Marketing Land’ Article
Martin Beck says, “Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability.
Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter’s stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported monthly active user growth of only 5.8% (to 255 million), the stock plunged 10%”.
WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People
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