‘Five simple tips for improving your LinkedIn B2B marketing’ – ‘Econsultancy’ Blog
Chris Reed says, “Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.
There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing.
To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals…
1. Get your profile right
If you have a half complete profile, no summary, no job description, no photo, no company page, no content updates on either your personal page or your company page then don’t be surprised when you get no engagement and your inmails don’t work”.
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