‘Using LinkedIn Groups to Reach Prospects’ – Web Marketing Today
Melih Oztalay says, “LinkedIn groups are for professionals in the same industry or with similar interests to dialogue, share information, learn from each other, establish themselves as subject matter experts, and much more. Group members can share experiences, business knowledge, interests, and ideas with a broad variety of individuals from around the world.
This is the fifth installment of my 5-part series on using LinkedIn for your local business. The previous installments were “Using LinkedIn to Attract Consumers, Prospects,” “Using LinkedIn Company Pages for your Local Business,” “Using LinkedIn’s Sponsored Updates to Promote your Business,” and “How to Manage LinkedIn Advertising, for Success.”
According to LinkedIn, there are more than two million groups on its platform, covering a variety of topics and different industries — from start-ups to manufacturing to plumbing and much more”.
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