Seth Fiegerman says, “Yahoo has agreed to buy Flurry, a mobile app analytics service, the two companies announced late Monday.

Terms of the deal were not disclosed, but an earlier report in Re/code said the price tag would likely be in the “hundreds of millions” of dollars. If true, that would make this one of Yahoo’s biggest acquisitions under CEO Marissa Mayer.

Flurry was founded in 2005 and works with developers and marketers to “optimize the mobile experience through better apps and more personalized ads.” It has received more than $60 million in funding to date and works with more than 500,000 apps”.

Yahoo Makes One of Its Biggest Acquisitions Under Marissa Mayer: Flurry

Mashable

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