‘Which analytics tools do marketers use? And are they paid-for or free?’ – ‘Econsultancy’ Blog

David Moth says, “All digital marketing activity is measurable. Right?

It’s nice to think that’s the case and there are a lot of people who believe it, but unfortunately it’s simply not true.

The reasons for this are numerous, not least that companies are struggling to keep up with the constantly shifting digital landscape.

In the past digital analytics mainly focused on desktop activity, but now businesses have to employ a broader range of analytics products to measure activity across relatively new channels such as mobile and social”.

Which analytics tools do marketers use? And are they paid-for or free?

‘Econsultancy’ Blog