‘Email Marketing: Copy test increases clickthrough 37%’ – ‘MarketingExperiments’ Blog
John Tackett says, “Converting attention into interest is really the sole purpose of copywriting.
How you approach that task in your marketing efforts can make a huge difference in the results.
In this MarketingExperiments Blog post, we’ll look at how some tactical copy changes increased one company’s clickthrough rate by 37% to help you craft effective copy of your own.
But first, here are a few snippets on the test.
Background: Company selling audio equipment and accessories.
Goal: To increase clickthrough rate”.
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