‘Five interview questions to ask search marketing candidates’ – ‘Econsultancy’ Blog
Kelvin Newman says, “Recruiting the right talent for your team is tricky no matter what industry you’re in, but people working insearch marketing face some very particular challenges.
There aren’t a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent.
There are a lot of excellent search marketers with only a few years experience and others who’ve done the years but don’t have the skills.
Lots of people are responding to this by taking on trainees, this can work a treat but does eat into one of your most precious resources – your senior team’s time”.
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