‘Marketers’ Biggest Obstacles to Effective Personalization’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.
Another 29% of respondents say they sometimes have problems executing personalized marketing at scale, 14% rarely have issues, and 4% say they never struggle with personalization, the survey of 100 digital media and marketing executives based in the United States found”.
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