‘Spotlight on data privacy: three steps to building consumer trust’ – ‘Econsultancy’ Blog

Glen Hartman says, “Consumer concern about data privacy has shifted over the past decade.

More than ten years ago, consumers were concerned when companies such as Amazon analyzed their data to provide them with a recommended list of products they may be interested in based on their purchase habits.

Fast forwarding to today, many consumers now expect companies to mine their data through the use of analytics to provide them with relevant offers and products to improve their shopping experience”.

Spotlight on data privacy: three steps to building consumer trust

‘Econsultancy’ Blog