Eric Schiffer says, “Digital marketing technology is rather like high fashion — trends that were acceptable and even widely emulated suddenly find themselves hopelessly passé without even a hint of warning.

For the digital marketing community, innovations can fade into irrelevance as quickly as a pair of flared jeans, only the transition to the latest craze can be far more painful. Just got your Adobe Flash-based site developed? Here comes HTML5. Now you need responsive design — oh, and your obvious stock images are duplicated across the Web a thousandfold!

In the case of search engine optimization, strategies that were once successful in the early years have become hopelessly obsolete. Finally got to the top of search engine rankings?”.

The Evolution of SEO

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