Sam Oakley says, “Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.

If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…

Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.

That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief”.

Five technologies that are changing the way brands make content

‘Econsultancy’ Blog