Derek S says, “There are few things that can sway consumers to buy a product quite like online reviews.

Considering 72 percent of people trust online reviews as much as a personal recommendation it is no surprise that companies are trying to make reviews as accessible as possible.

inPowered, a free content marketing and advertising platform, has introduced a new feature called Expert Ranking which enables users to search the reviews of top experts on everything from basketball shoes to computer software”.

Leverage Expert Reviews to Encourage Consumer Purchases

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