Greg Finn says, “Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook.

AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d expect.

A significant discovery is that the overall CPM of News Feed on mobile is 57% lower than News Feed on desktop. Furthermore, the mobile placements generate a 10% CTR which lead to a 61% lower CPC for News Feed Ads”.

Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks

Marketing Land

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