‘Twitter Won’t Unveil New Growth Metrics for Q2 Earnings’ – Re/code
Peter Kafka says, “Twitter reports its Q2 earnings tomorrow afternoon, which means investors will be judging whether Dick Costolo has fixed his growth problem.
One thing they won’t see or hear about, though, will be a new set of metrics from Twitter describing the company’s reach scale.
While Twitter has had internal discussions about new ways of measuring the service, whose growth numbers have been a problem since it went public, people familiar with the company say it won’t offer up those numbers on Tuesday.
That said, Costolo will still likely want to talk about Twitter’s reach beyond its core user base, last measured at 255 million. Last quarter, for example, he played up the impact ofEllen Degeneres’s famous Oscar selfie during his earnings call. The World Cup seems like an obvious topic for him to touch on Tuesday”.
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