‘Why B2B Sales Leads Don’t Convert’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad.
Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents), lack of a compelling product or service (31%), difficult business terms or conditions (21%), and failure of the marketing team to perform (18%)”.
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