‘The Fundamentals of Inbound Marketing’ – HubSpot
Shannon Johnson says, “Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about what it is or what it means, or how it differs from other digital-marketing-related words like:
- search engine marketing
- content marketing
- permission marketing
- internet marketing
- online marketing
- digital marketing”.
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